For the person earning six figures who still checks their account and winces
10 Rules of Money.
Not by your parents. Not by school. Not by your boss. 10 minutes to read. The same rules behind $500M+ in real deals. Take one action before bed tonight.
Free PDF · 12 pages · 10 action steps
Written by Deven Davis
Built a system that created thousands of six-figure earners. Then lost everything when he walked away from it.
Now he wrote the rules down.
Sound familiar?
Youmakegoodmoney.Youknowthat.Andyet...Youcheckyouraccountandthenumberisthesame.Maybealittlemore.Maybealittleless.Butbasicallythesamenumberitwassixmonthsago.You’vedonewhattheytoldyou.Savedmore.Spentless.Maxedthe401(k).Downloadedthebudgetingapp.You’veevenrunthecompoundinterestcalculators.Theymadeitfeelpossible.Andthennothingchanged.Andyou’restillstandingintheexactsamespot.Notbroke.Notstruggling.Just...stuck.Andquietlywonderingifthisisjust...howitworks.
The average American earns $0 a year
and has $0 in savings.
That's not a discipline problem.
That's an architecture problem.
Even people who earn two or three times that carry the same gap.
You're still running The 1985 Playbook in a 2026 economy. The game changed. Nobody sent you the update.
Your parents followed it. Your school reinforced it. Your financial advisor still profits from it.
These 10 rules are the update.
Why I wrote this
In my early twenties, my partner and I built a national sales organization from scratch. Thousands of reps. Coast to coast. We didn't sell motivation — we taught a system.
Thousands of those people became six-figure earners. Several became millionaires. Not because they were exceptional. Because the system was repeatable.
Then I walked away from it.
Ego. Status. I stopped running the system that built everything. Within a few years: broke.
By 30, living in my in-laws' basement. Four kids. 155 pounds. Refusing food stamps because I'd decided: if I can't provide, I don't eat.
Five years in that basement.
The thing that changed wasn't discipline. It was returning to a system. I stopped guessing and started following rules — about where money actually goes, who actually gets to play, and how the game really works.
My first Black Friday: $37 in sales. One order. From my mom. Twelve months later: seven figures. Same effort. Different rules.
The rules weren't new. They were just the ones nobody teaches — about architecture, not discipline.
Built a system — thousands succeeded.
Left the system — lost everything.
Returned to a system — rebuilt.
These 10 rules are what I came back to. Now they're yours.
Rule 1 is the one most people run first. Rule 5 is the one they wish they'd known ten years ago.
I built it back. And then I shared it.
20K+
people learning the rules
$500M+
in real deals using these principles
50
states represented
They read it on a Tuesday. Here's what happened by Friday.
“I really didn't know how to get ahead, even though I make "good money." Rule number 7 really opened my eyes. I'm excited to shift my tax burden to investment.”
— Angie, after reading Rule 7
“I always told myself there was never any left over. After reading Rule 2, I set up a $300 automatic transfer that same day. It took five minutes.”
— Alicia, set up automatic investing the same day
“I read the 10 rules and opened a Solo 401(k) that week. I didn't even know it existed. Took me 10 minutes.”
— Mark, opened a Solo 401(k) within one week
Inside the free guide
Why you earn $69K and save $800 — and it has nothing to do with lattes, discipline, or your income level
The invisible guilt script running in the background of every financial decision you make — and why dismantling it is Rule 9, not Rule 1
A 2023 rule change finally lets regular people invest alongside billion-dollar venture funds — for less than groceries
The retirement account that lets gig workers shelter $69,000/year tax-free — 73 million Americans have never heard of it
Why the stock market is the minor leagues of wealth building — and the asset class that returned 9,500x while the S&P returned 10x
How a $500/month side hustle becomes $382,846 — the compound math most people never run (and the free calculator that proves it)
The financial playbook your grandparents followed — the one thing they got right, and the three things that will bankrupt you
How AI collapsed the cost of starting a business by 90% — and why that matters even if you never plan to be an entrepreneur
$124 trillion is moving from one generation to the next — right now. This rule shows which side of the table you’re sitting on
The specific window that opened in 2020 has a closing date — and the one move to make before it shuts
Your next 3 steps
Replace The 1985 Playbook — Start Tonight
01
Read the 10 Rules
Free PDF. 10 minutes. You’ll see the architecture gap in your own finances — the one nobody ever pointed out.
02
Run Rule 1 Tonight
Each rule has one action step. Start with Rule 1 — it takes 3 minutes and changes how you see every dollar you earn.
03
Stack One Rule Per Week
Don’t do all 10 at once. One rule. One action. One week. By month 3, you’ll have a retirement account you didn’t know existed, a side income channel running, and a number that finally moves.
The 1985 Playbook gives you one option. Tonight, you have two.
01
Keep The 1985 Playbook.
Same number. Same feeling. Same Sunday night wondering where the money went.
02
Learn the 10 rules.
Know where every dollar is going. Open accounts you didn't know existed. Check your balance with direction, not dread.
10 Rules
of Money
Nobody Taught You
Deven Davis
12 pages · 10 rules · 10 action steps · Free
“Just spoke with my accountant. Rule 5 saved me $14K in taxes I didn't know I was leaving on the table.”
— Jake, after reading Rule 5
10 rules. 10 action steps. Zero trace of The 1985 Playbook.
What changes when you read them
This isn't a book. It's not a course. It's 10 rules with 10 action steps — each one small enough to do tonight.
Rule 1 takes 3 minutes. You'll see the architecture gap in your own finances — the one nobody ever pointed out.
Rule 5 takes one Google search. You'll find a retirement account that could shelter $69,000 a year in tax-free growth. 73 million Americans don't know it exists.
Rule 7 takes 10 minutes. You'll see exactly how AI collapsed the cost of starting a business by 90% — and what to do about it.
You don't need to do all 10 tonight. Just one.
The first one you do will show you the gap between what you earn and what you keep — and exactly how to close it.
This is next Friday
You ran Rule 1 the night you downloaded the PDF. Took 3 minutes. You saw the architecture gap for the first time — and you couldn't unsee it.
By Wednesday, you'd opened the SEP IRA you didn't know existed. By Thursday, you told a friend about Rule 3 over coffee and watched their face change.
It's Friday night. You check your account — not with dread, but with direction. The number might be the same. But you're not. You know where every dollar is going, why, and what it's building.
For the first time in years, you closed the banking app and smiled.
That's what 10 rules and one week does.
Why tonight
The SEC regulations in Rule 3 are less than 4 years old. Rule 5 accounts still have 2026 contribution limits open. AI collapsed the cost of starting a business by 90%. Regulations opened doors that were locked for 90 years.
These windows exist. But they have dates.
$0T
is changing hands right now.
Every day you wait is a day someone else walks through the door you're standing next to.
That transfer is happening whether you read the rules or not. The only question is which side you're on.
You read every word.
Good. That tells me you're not looking for another tip. You're looking for the rules.
You won't check your account and see the same number. Not because you earned more — because you learned the rules nobody taught you. That's why you read this far.
The 1985 Playbook ends tonight. Take the first rule.
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