Books
Rich with IMPACT
The Business Bible for the $84 Trillion Profit + Purpose Economy
Coming Soon
Rich with
IMPACT
How to Build a Business That Matters Without Selling Your Soul
Deven R. Davis
The Book
The old game of business — build fast, raise big, burn hard, exit at all costs — is collapsing in real time. Customers are choosing values. Employees are walking out of misaligned missions. And investors? The smart ones are already pivoting.
Over the next two decades, $124 trillion will pass from Baby Boomers to Millennials and Gen Z. That money will not be spent, invested, or stewarded the same way. The builders who align with profit + purpose will lead the next economy.
This book is the playbook. 26 chapters. Tactical frameworks. AI prompts you can use today. And the philosophy that ties it all together: you don't attract what you want — you attract what you are.
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Inside the book
Who this book is for
Builders
Founders creating products, platforms, and services that solve real problems with purpose.
Backers
Investors, connectors, and mentors who deploy capital and credibility toward aligned ventures.
Bridges
Operators and culture carriers inside institutions who are quietly reshaping the system from within.
“You don’t attract what you want. You attract what you are.”
On identity-first building
“The era of performative impact is over. The era of embodied, economically sustainable impact? Just beginning.”
On the Profit + Purpose shift
“You’re not under-resourced. You’re just under-leveraged.”
On AI as your first co-founder
Also by Deven
Rich with PURPOSE
Rich with
PURPOSE
Deven R. Davis
The book that started it all. Rich with PURPOSE is the origin story — a deep exploration of identity, alignment, and what it means to build wealth without losing yourself in the process.
Rooted in the philosophy of Wallace D. Wattles and shaped by two decades of building, losing, and rebuilding, this is the foundation that Rich with IMPACT is built on. If IMPACT is the playbook, PURPOSE is the compass.
Who you are determines what you attract. What you attract determines what you build. What you build determines your legacy. It all starts with purpose.
Free Publications
Start here. No cost. No gatekeeping.
Free White Paper
The Great Convergence
Free White Paper
The Great Convergence
Impact investing, AI, entrepreneurship, and the gig economy are converging into the most significant wealth-building opportunity of the next decade. This 30-page guide breaks down the $1.16 trillion opportunity and delivers a framework you can act on immediately.
Free Primer
The Real Game: The 9,500x Gap
Free Primer
The Real Game: The 9,500x Gap
Airbnb’s seed investors made 9,500x. Its IPO investors made 2x. The difference is where you enter the game. This primer breaks down how private capital actually works and how first-generation investors can stop sitting on the sidelines.
The Brief
A Weekly Email That Could Change How You See Everything
Identity. Wealth. Purpose. The ideas I'm building on and the frameworks that actually work — in your inbox every week.